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A century of Champions

100 years ago in Minneapolis, Minnesota, an accidental spill of bran gruel on a hot stove – which turned it into a crispy wheat flake – was the start of the creation of Wheaties.
Close up of Muhammad Ali Wheaties box

100 years of the iconic orange box

100 years later, we’re celebrating the birth and cultural legacy of arguably the most-recognizable cereal box in the world.

Our celebration begins today, with the unveiling of the Century Collector Box series, starting with a collectible Wheaties box featuring humanitarian and boxing legend Muhammad Ali.