Celebrating 60 years of the Trix Rabbit

In celebration of the Trix Rabbit’s 60th birthday, let’s look back at the history of this legendary icon who has been seeking the fruit flavor of Trix since 1959.

The history of Trix Rabbit

Trix cereal was first introduced in 1954 and was the first fruit-flavored cereal on the market. The original round corn puffs came in three colors: raspberry red, orange orange, and lemony yellow. The cereal was advertised as being enjoyable at breakfast or as a quick snack right out of the box.