How Yoplait got its start

More than 100,000 French dairy farmers couldn’t go wrong when they banded together in 1964 to create the dairy cooperative that a year later would become Yoplait.

Seeing the potential of yogurt

At the time, the farmers from six regional dairy co-ops were eager to sell their wide range of products including yogurt on a national level in France. They knew they would have a better chance to accomplish this goal with the creation of Sociéte de Diffusion de Marque, also known as Sodima.